BRL-108 IGNOU Guess Paper 2026-27

BRL-108: Retail Operations and Store Management Exam Preparation Guide

BRL-108, Retail Operations and Store Management, is a core elective under IGNOU’s Bachelor of Business Administration (Retailing) programme, designed to equip students with strategic retail management skills. This course bridges theoretical frameworks with real-world retail applications, covering critical areas such as customer behavior analysis, merchandising, legal compliance, and financial performance metrics. The curriculum ensures students develop expertise in optimizing retail operations, from store site selection to category management, aligning with industry demands for data-driven decision-making and operational efficiency.

Key Syllabus Units & Topics

• Customer Buying Behaviour in Retail: Examines psychological and socio-economic factors influencing consumer purchasing decisions, including segmentation strategies and loyalty programs.
• Store Site Selection: Analyzes geographic, demographic, and competitive factors in choosing optimal retail locations, integrating SWOT analysis and location-based profitability models.
• Merchandise Planning: Covers inventory management, stock turnover ratios, and demand forecasting to ensure seamless supply chain coordination and reduced waste.
• Legal Compliances in Retail: Explores regulatory frameworks such as GST, consumer protection laws, and labor regulations critical for compliance and risk mitigation.
• Category Management (Application in Natures Basket): Practical case study on optimizing product assortment, pricing strategies, and promotional tactics for high-margin categories.

Frequently Asked Questions

Q: How are marks distributed in BRL-108’s Term-End Examination (TEE), and what weightage does each question type carry?
A: The TEE for BRL-108 follows a 70:30 internal-external mark distribution, with 70% from the exam (including short-answer, long-answer, and case study questions) and 30% from internal assignments. Short answers typically account for 30% of the exam marks, while long answers and case studies make up the remaining 40%.

Q: Are there specific units in BRL-108 that frequently appear in repeated exam questions, and how can I prioritize them for revision?
A: Units like Customer Buying Behaviour in Retail (Unit-1) and Legal Compliances in Retail (Unit-12) consistently feature in past papers due to their foundational and regulatory significance. Prioritize these units alongside Category Management (Unit-9) and Pricing in Retail (Unit-10), as they often intersect with case studies and practical applications.