BRL-110 IGNOU Guess Paper 2026-27

BRL-110 Guess Paper: IT Application in Retail (Term-End Exam Focus)

The following structured guide aligns with IGNOU’s official BRL-110 curriculum and previous year exam patterns (June/Dec sessions) to maximize scoring potential in the 3-hour TEE.

Key Exam Patterns & Weightage

• Unit-7: Store Execution System (25-30% weightage)
  • Focus areas: POS integration with inventory, real-time sales analytics, and automated replenishment systems.
  • Common question types: Short-answer questions on RFID-based tracking (2-3 marks) and case studies on retail supply chain execution (10-15 marks).
• Unit-12: Business Intelligence-II (20-25% weightage)
  • Prioritize: Predictive analytics in retail, data mining for customer segmentation, and dashboard tools (e.g., Tableau/Power BI).
  • Expected questions: Long-answer on decision support systems (DSS) in retail (15-20 marks) and numerical problems on sales forecasting (5-8 marks).
• Unit-14: Indian Case Studies: Uses of IT in Retail (15-20% weightage)
  • High-yield topics: E-commerce adoption (e.g., Flipkart, Myntra), mobile POS systems, and government initiatives like Digital India for Retail.
  • Pattern: 1-2 case-based questions (15-20 marks) and 2-3 short-answer questions on IT-driven retail transformations (5-10 marks).
• Unit-10: Introduction to Visual Merchandising (10-12% weightage)
  • Key focus: Digital signage, AR/VR applications, and omnichannel visual strategies.
  • Common questions: Short-notes on retail space optimization (5 marks) and comparisons of traditional vs. digital visual merchandising (10 marks).

Time Management Tips for 3-Hour Exam

• Allocate 45 minutes for reading the question paper and prioritizing sections (e.g., start with high-weightage units like Unit-7 or Unit-12).
• For case studies (e.g., Unit-14), spend 15-20 minutes per question, focusing on IT tools mentioned (e.g., ERP, CRM) and their retail applications.
• Avoid lengthy explanations for short-answer questions; stick to 3-4 bullet points with real-world examples (e.g., BigBasket’s inventory tech).
• Leave 10 minutes for review, cross-checking calculations (if any), and ensuring all answers reference IGNOU’s official terminology.

Subject-Specific FAQs

Business Intelligence-I (Unit-11) covers foundational concepts like data warehousing and OLAP, while Business Intelligence-II (Unit-12) focuses on advanced applications (e.g., predictive modeling, AI in retail). Prior years’ papers emphasize Unit-12’s practical tools (e.g., Tableau) over theoretical definitions.

Yes. Expect questions on Unit-6 (POS-I) and Unit-7 (Store Execution System) covering:

• Integration of POS with MMS (Merchandise Management System).
• Role of mobile POS in omnichannel retail.
• Case studies on Indian retailers like Reliance or Tata CLiQ.