BTMC-136 IGNOU Guess Paper 2026-27
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Syllabus & Overview
BTMC-136 (Tourism Marketing) Term-End Exam (TEE) Guess Paper (June/Dec 2024)
This structured guess paper is based on 5+ years of solved IGNOU TEE papers (June/December sessions) for BTMC-136, focusing on chapter-wise weightage, high-scoring topics, and time management strategies.
Key Syllabus Blocks Covered (Official IGNOU Curriculum)
- Unit-4: Marketing Research
- Research methodologies for tourism demand forecasting (30% weightage in past papers).
- Case studies on primary vs. secondary data collection in tourism marketing.
- Unit-5: Tourism Market Segmentation
- Geographic, demographic, and psychographic segmentation (frequently asked in descriptive questions).
- Examples: Luxury vs. budget travelers, adventure tourism segmentation.
- Unit-16: Marketing Strategies in the Digital Age
- Social media marketing (SMM) for destinations (20% of objective questions).
- SEO, influencer marketing, and mobile tourism apps (high-scoring in case studies).
- Unit-18: Destination Marketing
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