MDC-006 IGNOU Handwritten Assignment 2026-27

Course Scope & Syllabus Overview: MDC-006 Media & Communication Theories

IGNOU’s MDC-006: Media & Communication Theories is a core course under the Master of Arts (Development Journalism) programme, designed to critically examine the theoretical foundations shaping media and communication practices. This course bridges sociological, psychological, and cultural perspectives to analyse how media constructs narratives, influences public discourse, and intersects with societal structures. Through a structured curriculum, students explore foundational theories—ranging from classical sociological frameworks to post-modern cultural critiques—while developing analytical skills to dissect media’s role in development, politics, and identity formation. The syllabus ensures a rigorous grounding in academic discourse, preparing students for scholarly engagement and professional application in journalism, media research, and communication strategy.

Key Syllabus Units & Topics

• Block-1 Sociological Theories: This block examines media as a social institution, covering functionalist perspectives (e.g., media’s role in social cohesion) and conflict theories (e.g., hegemony and power structures). Students analyse how societal norms and institutions are mediated through communication technologies.
• Block-2 Psychological Theories: Focused on cognitive and behavioural responses to media, this unit explores theories like the Uses and Gratifications model and agenda-setting theory. It investigates how media content shapes perceptions, attitudes, and decision-making processes in audiences.
• Block-3 Critical and Cultural Theories: Here, students engage with post-structuralist and feminist critiques of media, including Stuart Hall’s encoding/decoding model and Judith Butler’s gender theory. The block decodes how media constructs and reinforces cultural narratives, power hierarchies, and marginalised voices.
• Block-4 Media-Society Theories: This block synthesises media’s relationship with society, addressing theories like McLuhan’s "the medium is the message" and Habermas’ public sphere concept. It evaluates media’s impact on democratisation, globalisation, and civic engagement.

Frequently Asked Questions

Q: What is the marking scheme for MDC-006 assignments, and how are they evaluated?
A: MDC-006 assignments are typically graded on clarity of theoretical application, critical analysis, and adherence to academic writing standards. Each assignment carries 30 marks, with evaluation criteria including depth of understanding (20 marks), structure and coherence (5 marks), and referencing (5 marks). Use prescribed textbooks and case studies to align with IGNOU’s grading rubric.

Q: What are the minimum pass marks required for MDC-006, and how does the examination pattern work?
A: The passing marks for MDC-006 are 50% of the total marks (100) in the theory examination. The course follows a 100-mark written exam (80% weightage) and 20-mark assignment (20% weightage). Ensure consistent performance across both components to secure eligibility for the degree.