MMPL-002 IGNOU Handwritten Assignment 2026-27

MMPL-002: Mastering Media Planning & Management Through Structured Handwritten Assignments Course Scope & Syllabus Overview MMPL-002: Media Planning and Management is a core component of IGNOU’s Bachelor’s Programme in Mass Communication, designed to equip students with strategic media planning frameworks, audience segmentation techniques, and cross-platform promotional strategies. This course bridges theoretical foundations with practical application, covering media buying, campaign evaluation, and emerging digital-advertising models. The syllabus aligns with IGNOU’s CBCS curriculum, emphasizing case studies from global and Indian markets, regulatory compliance (e.g., Advertising Standards Council of India), and data-driven decision-making. Students gain proficiency in analyzing media mix models, negotiating with ad agencies, and aligning campaigns with brand objectives—skills directly applicable to industry roles in advertising, PR, and digital marketing. Key Syllabus Units & Topics Unit 1: Introduction to Media Planning and Management: Covers the evolution of media planning, its role in integrated marketing communication (IMC), and the distinction between mass media and niche targeting. Explores the media planning process, including situation analysis, objective setting, and audience profiling. Unit 2: Media Research and Audience Analysis: Focuses on qualitative and quantitative research methods (e.g., Nielsen ratings, social media analytics) to assess media consumption patterns. Discusses demographic segmentation, psychographic targeting, and the use of tools like SWOT analysis in media strategy. Unit 3: Media Buying and Negotiation: Examines the procurement of media space/time, including RFP processes, contract negotiations, and cost-per-thousand (CPM) calculations. Highlights ethical considerations in media buying and the impact of digital disruptions on traditional models. Unit 4: Media Scheduling and Campaign Evaluation: Teaches techniques for optimizing media schedules (e.g., flighting, pulsing) and evaluating campaign performance using metrics like GRP, reach, and frequency. Includes case studies on ROI analysis and media mix modeling. Unit 5: Legal and Ethical Aspects of Media: Addresses regulatory frameworks (e.g., IT Rules 2021, FTC guidelines), consumer protection laws, and ethical dilemmas in advertising (e.g., false claims, cultural sensitivity). Emphasizes compliance in digital and traditional media channels. Frequently Asked Questions Q: What is the weightage of the MMPL-002 assignment in the final examination, and how many questions are typically assigned? A: The handwritten assignment carries 30% of the total marks for MMPL-002, with students usually required to answer two out of three questions (one compulsory and two optional) from the prescribed question paper. The assignment is designed to test conceptual clarity and application of media planning theories. Q: Are numerical problems included in the MMPL-002 assignment, and how should they be approached? A: Yes, the assignment may include case-based numerical questions (e.g., calculating GRP, CPM, or media budget allocation). Students should use step-by-step calculations