MMPM-002 IGNOU Handwritten Assignment 2026-27

MMPM-002 Handwritten Assignment Physical Hard Copy (80 GSM A4 Paper)

This is a 100% physical hard copy assignment for IGNOU’s MMPM-002 Marketing Management (English/Hindi), prepared by experienced academic scribes with neat handwritten formatting on high-quality 80 GSM ruled paper. The assignment includes

Key Syllabus Coverage (Official CBCS Curriculum)

• Unit 1: Marketing Environment & Consumer Behavior Detailed analysis of macro/micro-environmental factors, SWOT frameworks, and consumer decision-making models (e.g., Maslow’s hierarchy, Fishbein model).
• Unit 2: Product & Brand Management Step-by-step breakdown of product life cycle stages, brand equity models (Keller’s model), and case studies on brand positioning.
• Unit 3: Pricing Strategies & Distribution Channels Comparative analysis of cost-based, value-based, and competitive pricing; channel design frameworks (wheel, corporate, contract).
• Unit 4: Integrated Marketing Communication (IMC) Promotion mix (AIDA model), budget allocation techniques (percentage-of-sales, objective-and-task), and media planning.
• Unit 5: Digital & Social Media Marketing ROI calculation for digital campaigns, influencer marketing strategies, and analytics tools (Google Analytics, SEMrush).

Assignment Features

• Handwritten on 80 GSM ruled A4 paper (no photocopies or digital traces).
• Includes printed question paper and official IGNOU front page for seamless submission.
• Solutions adhere to IGNOU’s marking scheme (e.g., 20% for theory, 30% for case studies, 25% for calculations).
• Delivered via Indian Speed Post to your registered study centre address.

Subject-Specific FAQs

• QHow are case studies evaluated in MMPM-002?: ACase studies carry 30% weightage and require SWOT analysis, PESTLE frameworks, and actionable recommendations (e.g., for FMCG brands like Nestlé or digital startups like Flipkart).
• QAre calculations (e.g., break-even point, marketing budget) mandatory?: AYes, 25% of marks are allocated to quantitative analysis. Solutions include step-by-step formulas with real-world examples (e.g., calculating ROI for a social media ad campaign).

Ready for Submission

This assignment is 100% ready to submit to your IGNOU study centre. No additional editing or digital conversion is required—simply attach the printed question paper and handwritten solution sheets in the prescribed format. Delivered via Speed Post for zero risk of loss or damage.