MMPM-005 IGNOU Handwritten Assignment 2026-27

Marketing of Services: Comprehensive Handwritten Assignment for MMPM-005

MMPM-005: Marketing of Services is a specialized module within IGNOU’s Master of Business Administration (MBA)-New curriculum, designed to equip students with advanced frameworks for analyzing and executing service marketing strategies. This course bridges theoretical foundations with real-world applications, emphasizing the unique challenges and opportunities inherent in intangible product offerings. Through structured assignments and case-based learning, students develop critical insights into service quality, consumer behavior in service contexts, and strategic positioning—essential for roles in corporate marketing, consulting, and service sector leadership. The syllabus integrates core concepts from the School of Management Studies (SOMS), ensuring alignment with global best practices while addressing India-specific market dynamics. Assignments are crafted to reinforce analytical rigor, enabling students to apply models like the 7Ps of service marketing and service recovery paradigms to contemporary business scenarios.

Key Syllabus Units & Topics

• Block-1: Marketing of Services: An Overview: Explores the fundamental differences between goods and services, including intangibility, inseparability, variability, and perishability. Covers foundational theories like the service-profit chain and the role of customer experience in service marketing.
• Block-2: Service Marketing Mix: Delves into the 4Ps (Product, Price, Place, Promotion) adapted for services, with special attention to the critical role of people, physical evidence, and process in service delivery. Examines pricing strategies for services, such as yield management and dynamic pricing.
• Block-3: Extended Marketing Mix for Services: Introduces the 7Ps framework (Product, Price, Place, Promotion, People, Process, Physical Evidence), analyzing how each element influences service quality and customer satisfaction. Discusses service blueprinting and gap analysis to identify service delivery shortcomings.
• Block-4: Strategic Issues: Addresses contemporary challenges like digital transformation in service marketing, customer relationship management (CRM) strategies, and the impact of technology (e.g., AI, automation) on service delivery. Explores ethical considerations in service marketing and sustainability frameworks.

Frequently Asked Questions

Q: What is the passing mark for MMPM-005 assignments, and how are they weighted in the final grade?
A: Assignments in MMPM-005 contribute 30% to the final evaluation, with a minimum passing score of 40% required for each assignment. The overall course grade is calculated based on assignments (30%), term-end examination (70%), with no assignment score below 35% being considered for final grading.

Q: Are there specific guidelines for referencing sources in the handwritten assignments for MMPM-005?
A: IGNOU mandates adherence to the Harvard referencing style for all assignments. Ensure in-text citations and a bibliography list are included in the handwritten submission, using blue/black ink for clarity. Avoid plagiarism by citing all direct quotes and paraphrased ideas from academic sources.