MNM-023 IGNOU Handwritten Assignment 2026-27

Course Scope & Syllabus Overview

MNM-023: Advertising is a core component of the Post Graduate Diploma in Advertising and Integrated Communication (PGDAIC) under IGNOU’s School of Journalism and New Media Studies (SOJNMS). This course equips students with a rigorous understanding of advertising fundamentals, strategic planning, and societal impacts, aligning with the CBCS curriculum. Through a blend of theoretical frameworks and practical applications, students explore the evolution of advertising, consumer psychology, media strategies, and ethical considerations. The curriculum emphasizes real-world case studies, campaign execution, and analytical tools to develop expertise in crafting persuasive communication campaigns.

Key Syllabus Units & Topics

• Block-1: Introduction to Advertising: Covers the historical evolution of advertising, its role in modern economies, and foundational concepts such as AIDA (Attention, Interest, Desire, Action) model and brand positioning strategies.
• Block-2: Practice of Advertising: Examines the advertising process, including market research methodologies, creative briefs, and the integration of digital and traditional media channels for targeted messaging.
• Block-3: Advertising Campaign Planning and Execution: Focuses on structuring advertising campaigns, budget allocation, media planning, and performance metrics to ensure campaign effectiveness and ROI.
• Block-4: Advertising and Society: Analyzes the ethical, cultural, and social implications of advertising, including consumer protection, sustainability, and the influence of advertising on societal values.

Frequently Asked Questions

Q: What is the marking scheme for the MNM-023 examination, and how are assignments weighted?
A: The MNM-023 examination consists of 80% internal assessment (including assignments and tutorials) and 20% external examination. Assignments contribute significantly to the internal marks, requiring meticulous preparation and adherence to submission guidelines.

Q: What are the minimum pass marks required to clear MNM-023, and how are students evaluated?
A: The minimum pass marks for MNM-023 are 40% overall. Evaluation includes written assignments, practical exercises, and a final theory examination, ensuring comprehensive assessment of both conceptual and applied knowledge.

Note: This is a 100% physical hard copy assignment, handwritten on 80 GSM ruled A4 paper with an official IGNOU cover page pre-filled and attached. Delivered via Indian Speed Post/Express Trackable Courier