MNM-024 IGNOU Solved Assignment 2026-27

Course Scope & Syllabus Overview for MNM-024: Public Relations

MNM-024: Public Relations is a core component of IGNOU’s Post Graduate Diploma in Advertising and Integrated Communication (PGDAIC), designed to equip students with strategic communication skills essential for modern corporate and organizational environments. This course explores the theoretical foundations and practical applications of public relations within the broader framework of media and communication studies. Through critical analysis of case studies, ethical dilemmas, and industry trends, students develop expertise in crafting narratives, managing stakeholder relationships, and leveraging digital platforms for effective communication. The curriculum aligns with IGNOU’s CBCS structure, ensuring a balanced blend of conceptual clarity and real-world applicability, thereby preparing learners for roles in corporate communications, media relations, and crisis management.

Key Syllabus Units & Topics

• Block-1: Understanding Public Relations: This block introduces the historical evolution of PR, defining its role as a strategic function in organizational governance. Key topics include the distinction between PR and advertising, the RACE model (Research, Action, Communication, Evaluation), and the ethical frameworks governing PR practices.
• Block-2: Practice of PR: Focuses on the tactical execution of PR strategies, covering press releases, media pitches, and crisis communication protocols. Students analyze how PR campaigns are designed for specific audiences, including investors, employees, and the public, with emphasis on transparency and accountability.
• Block-3: Corporate Communications: Examines internal and external communication strategies within corporations, including employee engagement initiatives, shareholder communications, and corporate social responsibility (CSR) messaging. The block also explores the integration of PR with marketing and branding.
• Block-4: Niche Public Relations: Delves into specialized PR domains such as government relations, non-profit PR, and digital PR, highlighting the unique challenges and opportunities in each sector. Topics include lobbying strategies, advocacy campaigns, and the role of social media in niche PR.

Frequently Asked Questions

Q: What is the word count requirement for Section A and Section B in the MNM-024 TMA for the 2026-27 session?
A: IGNOU strictly mandates 500 words for Section A and 250 words for Section B in the TMA for MNM-024. Adhering to these limits ensures full credit, as deviations may lead to deductions.

Q: How are marks distributed in the MNM-024 examination, and what is the passing criterion for the 2026-27 cycle?
A: The TMA carries 30% weightage, while the term-end exam accounts for 70%. A minimum of 40% in both components is required to pass, with no sectional failure allowed in the TMA.