MTT-051 IGNOU Guess Paper 2026-27
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Syllabus & Overview
Exam Pattern Overview
The MTT-051 term‑end exam consists of 90 questions, 3 hours duration, with 4 marks for correct answers and 1 mark deduction for wrong answers. The paper is divided into three sections covering the core units of the curriculum.
Chapter‑wise Question Weightage
- Concept of Marketing 15%
- Marketing Mix 20%
- Market Research 18%
- Segmentation, Targeting and Positioning 17%
- Brand Management 15%
Time Management Tips for 3‑Hour Exam
- Allocate 30 minutes for quick revision of key definitions.
- Use 10 minutes to read and underline key questions before answering.
- Dedicate 70 minutes to answer the majority of questions, leaving 20 minutes for review.
- Mark questions you are confident about first to secure marks early.
FAQs
- What is the best strategy for solving multiple‑choice questions? Answer: Read the question stem carefully, eliminate obvious wrong options, then select the most appropriate answer.
- How should I handle questions from the 'Brand Management' unit? Answer: Focus on case studies and brand equity concepts, as these are frequently tested.
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