BTPE-017 IGNOU Handwritten Assignment 2026-27

Course Scope & Syllabus Overview for BTPE-017: Course Code BTPE-017

BTPE-017: Course Code BTPE-017 is a specialized assignment-focused course under IGNOU’s Bachelor’s Programme in Tourism and Travel Management, designed to enhance students’ analytical and practical skills in business tourism planning. This subject bridges theoretical frameworks with real-world applications, emphasizing strategic decision-making, market dynamics, and sustainable tourism development. The curriculum is structured to align with the CBCS framework, ensuring a balanced blend of core concepts and case-based learning. Students gain proficiency in evaluating tourism business models, assessing feasibility studies, and developing actionable plans for niche tourism markets.

Key Syllabus Units & Topics

• Tourism Business Planning: Covers the foundational principles of tourism business planning, including market segmentation, target audience analysis, and SWOT framework application to tourism ventures.
• Feasibility Studies in Tourism: Explores methodologies for conducting feasibility assessments, financial viability analysis, and risk mitigation strategies for tourism projects.
• Strategic Marketing for Tourism Businesses: Focuses on digital and traditional marketing strategies, branding, and promotional tactics tailored for tourism enterprises.
• Sustainable Tourism Development: Discusses eco-friendly tourism practices, community-based tourism models, and ethical considerations in tourism business operations.
• Case Studies in Tourism Business: Analyzes real-world tourism business scenarios, including success stories and challenges, to provide practical insights into industry dynamics.

Frequently Asked Questions

Q: What is the marking scheme for the BTPE-017 assignment, and how many marks are allocated to each section?
A: The BTPE-017 assignment carries a total of 30 marks, distributed across different sections such as business plan development, feasibility analysis, and strategic recommendations. Each section is evaluated based on clarity, depth of analysis, and adherence to academic standards.

Q: What are the minimum pass marks required for BTPE-017, and how does it contribute to the final grade?
A: The minimum pass marks for BTPE-017 are 40 out of 100, with the assignment contributing 20% to the overall course grade. Ensuring a well-researched and structured submission is crucial for achieving optimal scores.

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