MHA-004 IGNOU Guess Paper 2026-27

Key Scoring Topics

Focus on the following syllabus blocks for maximum marks:

• Marketing Concept and Environment Understanding the role of marketing in the modern economy.
• Marketing Mix (4 Ps) Detailed application of product, price, place and promotion strategies.
• Market Research and Segmentation Techniques for gathering data and targeting specific consumer groups.
• Product Management Life‑cycle analysis, branding and positioning.
• Pricing Strategies Cost‑based, competition‑based and value‑based pricing models.

Solved Previous Year Papers

Examine the patterns from the last five years (June and December sessions) to gauge question types and weightage.

Exam Time Management Tips

• Allocate 30 minutes for the first 10 questions.
• Answer all short‑answer questions before attempting long‑answer ones.
• Reserve the last 15 minutes for review and corrections.

FAQs

• What is the marking scheme for MHA-004?: Each question carries a fixed mark; negative marking is not applicable.
• Can I use external reference materials during the exam?: No, only the printed paper is allowed.