MHA-006 IGNOU Guess Paper 2026-27

Course Scope & Syllabus Overview

The IGNOU CBCS module MHA-006 – Course Code MHA-006 focuses on strategic marketing within the health‑care sector. It equips learners with the ability to analyse market dynamics, design patient‑centred service portfolios, and implement promotional tactics that comply with regulatory frameworks. By integrating theory with case‑based applications, the guide prepares students to translate syllabus concepts into concise, exam‑ready answers.

This digital guess paper compiles solved question papers from the past five to ten June and December cycles, highlights chapter‑wise weightage, pinpoints repeatedly asked items, and offers three‑hour time‑management strategies. The material aligns directly with the IGNOU MHA‑006 learning outcomes, ensuring rapid revision without sacrificing depth.

• Unit I: Marketing Fundamentals in Health Care: Explores basic marketing principles, the health‑care environment, and the role of marketing in hospital sustainability.
• Unit II: Market Research and Consumer Behaviour: Covers research design, data collection, and analysis of patient preferences and stakeholder expectations.
• Unit III: Service and Product Management: Discusses service design, branding of medical services, and differentiation strategies for hospitals.
• Unit IV: Pricing, Promotion and Distribution: Examines cost‑based and value‑based pricing, promotional mix, and channel management specific to health‑care offerings.
• Unit V: Digital and Integrated Marketing Communications: Reviews online marketing tools, social media engagement, and integrated campaigns for patient outreach.

Frequently Asked Questions

Q: What is the marking scheme for MHA-006 TEE and how many marks are allocated to short answer questions?
A: The Term‑End Examination follows a 100‑mark format; short answer questions typically carry 2–4 marks each, while long answer questions range from 8–12 marks.

Q: How many previous year papers should I practice to maximise my score in MHA-006?
A: Solving at least six solved papers (three June and three December cycles) provides sufficient exposure to recurring patterns and weightage distribution.