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MSL-001 IGNOU Guess Paper 2026-27
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Syllabus & Overview
Strategic Management
Key topics: Vision & Mission, SWOT Analysis, PESTEL, Porter's Five Forces, Strategic Planning and Control.
- Question weightage: 25%
- Commonly asked: Formulation of strategies and implementation challenges.
Marketing Management
Key topics: Market Segmentation, Targeting & Positioning, 4Ps, Digital Marketing Trends, Consumer Behaviour.
- Question weightage: 20%
- Commonly asked: Developing integrated marketing plans.
Human Resource Management
Key topics: Recruitment & Selection, Training & Development, Performance Management, Compensation & Motivation.
- Question weightage: 20%
- Commonly asked: HRM in changing business environment.
Financial Management
Key topics: Financial Statements, Ratio Analysis, Working Capital Management, Cost of Capital, Investment Appraisal.
- Question weightage: 25%
- Commonly asked: Cash flow forecasting and capital budgeting.
Exam Time Management Tips
Allocate 30 minutes for reading questions, 90 minutes for answering, and 30 minutes for review. Prioritize high-weight questions first.
FAQs
- Q: What is the recommended study duration per week? A: 15-20 hours focusing on core units.
- Q: Are there any optional units? A: No, all four units are mandatory for MSL-001.
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